By Tony Camarata
In the modern healthcare landscape, the need for reliable physician intelligence and a strategic physician relations strategy is only continuing to grow. With 32 million newly insured Americans entering the healthcare system as a result of the Affordable Care Act and a physician shortage—projected to climb to more than 90,000 by 2020—healthcare providers must have a comprehensive understanding of the physician relationships within their market, the available service line opportunities, and an accurate measure of inbound and outbound patient trends in order to stay ahead of the growing healthcare need.
When building a physician relations strategy, it is important for healthcare providers to be tapped into a reliable data source and a trustworthy physician referral tool. An understanding of the datasets available and reasons why certain physician tools use certain datasets can empower you to make the right decision in the tool that will best suit your needs.
Using the best available data can provide a clear roadmap for health providers focused on strategic growth. By fostering effective communication with physicians, relations experts can identify trends, issues, and opportunities and ultimately improve the overall quality of patient care delivered to their service area by accurately understanding the market needs. There are three main data sources to consider. Use of one or more of these datasets can be helpful when building a well-rounded physician relations strategy.