5 Tips for Maximizing Your Time at SHSMD

By Lee Ann Lambdin

 

SHSMDLogo

 

Like any big conference, attending the Society of Healthcare Strategy & Market Development (SHSMD) Connections can be an overwhelming experience. Headed into its 20th year as an event, SHSMD Connections 2016 is taking place September 11 – 14 in Chicago. With an estimated 1,400+ healthcare marketing, public relations and communications, and strategic planning professionals on-site, 60 sessions to choose from, 8 targeted learning tracks, and more than 4 hours worth of keynote sessions, it’s easy to see how this could be an enriching experience, but it can also feel like you’re drinking from a firehose.

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Know Your Customer Like Never Before: Stratasan and Tapestry Segmentation

By Jason Haley

 

Know thy customer. It’s marketing and product development 101. In order to fully meet the needs of the consumers in your service area, you must first have a thorough and detailed understanding of who they are. Only then will you be equipped to grow the appropriate services lines to accurately meet their needs. And only then will you be able to target your marketing outreach to let the right consumers know about the services you have developed just for them.

 

Stratasan, through the use of Esri’s Tapestry Segmentation, is positioned to equip your hospital and health system for strategic growth and targeted consumer outreach. This post, and the related post in the series to come, will pull back the curtain, explaining how and why we are equipped to walk your team through the process of getting to know your customer like never before.

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Increase Marketing ROI: Use Data to Focus Your Outreach

By Lee Ann Lambdin

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*This post is based on information shared in a webinar co-presented by Stratasan’s SVP of Healthcare Strategy, Lee Ann Lambdin and TenAdam’s President, Jon Headlee. For the full presentation, watch the webinar.

 

Target Practice: Using Data to Focus Your Marketing

Most hospital and health system marketing and planning teams are familiar with the basics of strategic growth planning. This includes ensuring that your mission is favorable to growth, creating measurable goals, and developing a well-planned strategy for execution.

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Confident Asset Deployments with Webpack & Django, Part 1

By Scott Burns

Django

 

A few weeks ago I had the pleasure to present to DjangoCon US 2016 about how the technology team at Stratasan delivers front-end assets. We’ve honed this process over the course of a year and are happy with the flexibility and simplicity it allows us. We believe providing concrete examples taken from our codebase will benefit the community.

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You can find my slides here.

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6 Considerations for New Urgent and Primary Care Clinics

Strategic Planning and Site Placements

By: Morgan Atkins

 

Picking the right location is a challenge for any hospital or health system looking to grow strategically through a new site placement. Coffee shop locations provide a simple, yet appropriate, illustration: A hip, new coffee shop serving delicious drinks is forced to close their doors after just six months because it was in the wrong geographic location and couldn’t generate enough business. Perhaps people didn’t bother trying it because it was too far “off the beaten path.” Or, potential customers found themselves stuck in traffic created by a line of cars waiting to turn into a popular café parking lot. Or maybe there were four other coffee shops within a square mile. Either way, you see the point: whether it’s coffee or medical care, people tend to make purchase decisions based off of location and convenience.

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Healthcare Marketing: 5 Tips on How to Make Better Use of Your Marketing Budget

By Jennifer Keller

 

healthcare-marketingThe healthcare marketing landscape has changed in many ways over the past few years. Perhaps the biggest change is that the healthcare consumer is more empowered now than ever before. With an increasing amount of information about healthcare services and providers at their fingertips, consumers are making more educated decisions about how they seek the care they need. To stay competitive, your marketing mix has to evolve.

 

Here are 5 tips on how to make better use of your healthcare marketing budget:

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Avoid Healthcare Map Missteps by Properly Using Legends, Titles, Scale Bars, and Sources

By Jason Haley

 

Most people who see healthcare maps every day don’t give much thought to their content and cartographic execution. Titles display the purpose of a healthcare map, scale bars display distance, sources explain where the data originated, and legends identify the attributes on a map. All of these cartographic elements combined embody the important final touches that make healthcare maps readable and useful. Cartographic elements help those looking at the map understand the various layers and data without having to concentrate, ask questions, or decipher. This is why the choices made on the final touches of healthcare maps are the most essential part of the map-making process.

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How to Make the Right Data-Driven Decisions: The Secrets of the DIKW Pyramid

By: Roger Waynick Jr.

 

Have you ever heard of the DIKW pyramid?  If not, you’re not alone. If you’re up for a refreshing shift in perspective on how to make data-driven decisions, read on…

 

Stratasan views the DIKW pyramid as the best and most philosophically accurate way for leaders in the healthcare space to understand how they are capitalizing on their resources, both in terms of tools and people, and make more informed strategic growth decisions. Understanding the relationship between the layers of the DIKW pyramid also helps us articulate exactly how Stratasan adds value to our customers.

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