Know Your Customer Like Never Before, Part 2: Targeting Older (40+) Rural Populations

By Jason Haley

 

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As we know from the first post in this series, Esri’s Tapestry Segmentation is diverse and quite different depending on the part of the country in which you live. Tapestry was designed specifically to understand customer’s lifestyle choices – what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use the Tapestry Segmentation dataset to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

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5 Takeaways from SHSMD 2016

By Drake Jarman

 

SHSMD Connections 2016 was held in Chicago from September 11-14. As we introduced in our previous post, the Society of Healthcare Strategy & Market Development (SHSMD) Connections is a tremendous opportunity to network with an estimated 1,400+ healthcare marketing, public relations and communications, and strategic planning professionals while taking in more than four hours of keynote sessions and choosing from 60 sessions and eight targeted learning tracks.

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Stratasan’s Data Processing Services: A Strategic Growth Focus

By Roger Waynick Jr., Mike McDonaldWendy Posten, and Anusha Achukola

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We’ve previously discussed the importance of the DIKW pyramid and how Stratasan uses this philosophy to help our healthcare partners make better strategic growth decisions. In this post, we will further unpack Stratasan’s data processing service and walk you through the technical aspects of how we turn raw data into actionable intelligence.

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Social Media and Healthcare: Which Hospitals Are Doing it Right?

By Jennifer Keller

 

It’s no secret that the way consumers interact with the healthcare industry is undergoing an unprecedented change. One of the many new realities for hospitals and healthcare systems is the importance of a positive and active social media presence. Tech-savvy consumers are increasingly aware of the power they hold to influence hospital behavior through social sharing. The online world opens the door for positive or negative expression about a healthcare experience.

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5 Tips for Maximizing Your Time at SHSMD

By Lee Ann Lambdin

 

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Like any big conference, attending the Society of Healthcare Strategy & Market Development (SHSMD) Connections can be an overwhelming experience. Headed into its 20th year as an event, SHSMD Connections 2016 is taking place September 11 – 14 in Chicago. With an estimated 1,400+ healthcare marketing, public relations and communications, and strategic planning professionals on-site, 60 sessions to choose from, 8 targeted learning tracks, and more than 4 hours worth of keynote sessions, it’s easy to see how this could be an enriching experience, but it can also feel like you’re drinking from a firehose.

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Know Your Customer Like Never Before: Stratasan and Tapestry Segmentation

By Jason Haley

 

Know thy customer. It’s marketing and product development 101. In order to fully meet the needs of the consumers in your service area, you must first have a thorough and detailed understanding of who they are. Only then will you be equipped to grow the appropriate services lines to accurately meet their needs. And only then will you be able to target your marketing outreach to let the right consumers know about the services you have developed just for them.

 

Stratasan, through the use of Esri’s Tapestry Segmentation, is positioned to equip your hospital and health system for strategic growth and targeted consumer outreach. This post, and the related post in the series to come, will pull back the curtain, explaining how and why we are equipped to walk your team through the process of getting to know your customer like never before.

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Increase Marketing ROI: Use Data to Focus Your Outreach

By Lee Ann Lambdin

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*This post is based on information shared in a webinar co-presented by Stratasan’s SVP of Healthcare Strategy, Lee Ann Lambdin and TenAdam’s President, Jon Headlee. For the full presentation, watch the webinar.

 

Target Practice: Using Data to Focus Your Marketing

Most hospital and health system marketing and planning teams are familiar with the basics of strategic growth planning. This includes ensuring that your mission is favorable to growth, creating measurable goals, and developing a well-planned strategy for execution.

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