5 Key Considerations for Hospital Service Area Growth

By Carrie Allen


The pressure to compete and expand market share is at an all-time high for hospitals and health systems. Providers in many markets are feeling the impact of reduced patient payments, competitor maneuvers, and new market entrants. Looking for new opportunities for service area growth, hospitals and health systems often rely on their instincts, local knowledge, or attempt to draw guidance from raw market data. Too often, these tactics lead to frustrating endsgrowth plans that prove unsuccessful and year-end budget frustration.



New, trackable strategies must be enacted for the growth and change that is needed. Consideration of these five key areas will allow your hospital or health system to identify the best potential opportunities within a service area and guide your team toward more productive growth strategy and planning.

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How to Drive ROI: Creating Marketing Campaigns that Work

By Jennifer Keller


Mass marketing, shotgun marketing, spray and pray marketingcall it what you like, but if your marketing strategy can be described in any of these ways, you’re likely wasting valuable money, creating marketing programs with no trackable ROI, alienating large patient groups, and missing opportunities to connect with your preferred population.


Shotgun marketing can be defined as an attempt to raise awareness about a product or service to a large, non-specific group of people, rather than advertising to a specific demographic. There’s a chance that your marketing could hit the right population group, but there’s no guarantee. Not to mention that if you do, there’s likely to be a lot of waste. With this approach, there is no data-based assurance that you’re aiming for patients who actually need the service your hospital is offering.

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The Data Doesn’t Lie: Things That The Data Will Tell You That Doctor’s Won’t

By Sean Conway

As a Physician Relations Rep, data is the foundation upon which your entire outreach strategy lives or dies. Without a reliable data source and a trustworthy physician referral tool, your strategy will lack the full depth of understanding needed to meet your annual growth goals.


The goals of a Physician Relations program are to:

  • Promote physician engagement in order to grow volume in alignment with the hospital’s strategic plan.
  • Engage and connect physicians to other physicians and to support key hospital services.
  • Unearth any quality, customer service, or access issues physicians may be experiencing.


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Demographics: Key Considerations When Placing Urgent and Primary Care Clinics

Strategic Planning and Site Placements

By: Morgan Atkins


With so much competition for patients among healthcare providers, picking a convenient, attractive spot for your new facility is crucial. As covered in an earlier post, we’ve considered six key factors for the successful placement of a new primary care or urgent care clinic. In this post, we will take a deeper look at the sixth consideration: demographics.


If you are not targeting the right demographic for your clinic, all other considerations are essentially irrelevant. To look at it another way, all five of the other considerations are dependent upon demographics. It doesn’t matter how good parking is if the patients you are hoping to attract won’t come to that area. If your proposed clinic doesn’t have any competition, that could be because your competition is right in the heart of your target demographic while your location is outside the viable radius (or perhaps it’s the other way around).


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Confident Asset Deployments with Webpack & Django, part 4

By Scott Burns




In the previous post in this series, we’ve described how at Stratasan, we integrate our Webpack builds into our main Django application. By moving the specific links to our Javascript and CSS out of our Django templates and instead using django-webpack-loader to render these tags, our deployments become more stable and less error-prone.


We want to finish this series with a few niceties that we’ve built for ourselves to improve our process of delivering valuable software to our clients.

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Know Your Customer Like Never Before, Part 2: Targeting Older (40+) Rural Populations

By Jason Haley




As we know from the first post in this series, Esri’s Tapestry Segmentation is diverse and quite different depending on the part of the country in which you live. Tapestry was designed specifically to understand customer’s lifestyle choices – what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use the Tapestry Segmentation dataset to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

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5 Takeaways from SHSMD 2016

By Drake Jarman


SHSMD Connections 2016 was held in Chicago from September 11-14. As we introduced in our previous post, the Society of Healthcare Strategy & Market Development (SHSMD) Connections is a tremendous opportunity to network with an estimated 1,400+ healthcare marketing, public relations and communications, and strategic planning professionals while taking in more than four hours of keynote sessions and choosing from 60 sessions and eight targeted learning tracks.

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Stratasan’s Data Processing Services: A Strategic Growth Focus

By Roger Waynick Jr., Mike McDonaldWendy Posten, and Anusha Achukola

We’ve previously discussed the importance of the DIKW pyramid and how Stratasan uses this philosophy to help our healthcare partners make better strategic growth decisions. In this post, we will further unpack Stratasan’s data processing service and walk you through the technical aspects of how we turn raw data into actionable intelligence.

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