Know Your Customer Like Never Before, Part 3: Tapestry Segmentation and Wealthy Urban and Suburban Populations

By Jason Haley

 

As learned in the first and second installments of this blog series, it can be quite useful to use Esri’s Tapestry Segmentation to target specific populations that your hospital, system, or physicians serve. Tapestry Segmentation was designed specifically to understand your customer’s lifestyle choices – what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use the Tapestry Segmentation dataset to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

Wealth in America

In order to fully meet the needs of the consumers in your service area, you must first have a thorough and detailed understanding of who they are. Only then will you be equipped to grow the appropriate service lines to accurately meet their needs. With Tapestry, the process of understanding the needs of your customer is a lot easier. Additionally, with this knowledge, you will then be able to target your marketing outreach to let the right consumers know about the services you have developed just for them.

This post will specifically highlight Tapestry Segments in LifeModes that include the wealthiest households in America’s Urban and Suburban areas. These wealthy LifeModes include many different ages from those in their early 30’s to households in their 50’s and 60’s. Although their ages can be quite different, it is their proximity to cities and their high median household incomes that make them quite similar. Furthermore, these households are much more likely to utilize Commercial Payor health insurance as well as seeking care proactively within their communities. By examining the makeups of these three wealthy LifeMode groups, we are able to better understand their behaviors, habits, who they are, and what they do. By taking a deeper dive into their specific Tapestry Segments, you will be able to target these populations in and around your markets.

 

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Tracking Physician Referrals: Why Lengthy Wait Times for Specialist Referrals Should Affect Your Strategy

By Jackie DeGroat

 

When patients require specialty care, a primary care physician (PCP), referred to as a “gatekeeper” in the healthcare industry, decides what specialist to refer the patient to. More often than not, patients must wait weeks, sometimes months, before being seen by a specialist. Lengthy wait times create frustration for both PCP’s and patients, worrying the delay will worsen the patient’s condition.

 

These lengthy wait times canand shouldalso drastically affect your physician referral strategy. Tracking physician-to-physician referrals over too short a time period will give you a limited and likely incomplete view of where the physicians in your area are receiving and sending their patients.

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Top 5 Popular Strategic Growth Blog Posts from 2016

We hope it’s been a wonderful year of growth and learning through Stratasan’s Strategic Growth blog series. As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2016. These posts received the most hits and seemed to provide the most helpful strategic growth guidance to you, our readers.

 

If you’re traveling over the holidays, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.

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Integrating a CHNA into Your Strategy: Recorded Webinar

 

Are you looking to improve your community relationships while positively impacting the health of the population in your service area?

If so,  you don’t want to miss this recorded webinar session!

 

Not-for-profit hospitals are required to conduct these assessments, but with the right approach, investor-owned hospitals can benefit tremendously from this process as well.

A CHNA can serve as a strategic tool by shedding light onto community health needs and therefore product line development opportunities. They also uncover access issues, define service area demographics and psychographics, and encourage positive brand recognition for your hospital within your community.

 

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Avoid These 4 Pitfalls When Choosing a Healthcare Strategic Growth Partner

By Taylor Smith

 

As you are planning for the start of a new year, it may be time to consider bringing on an outside partner or switching to a new one, to help facilitate your 2017 strategic growth plans. As you consider options for a strategic growth partner, there are a variety of factors to consider.

 

Should you go with a software platform? A consulting firm or services team? Should you keep things simple and go with the partner who could do a little bit of everything, but may not specialize in any one area? Should you hire the company with the fancy website? Or perhaps you could choose a provider that offers just the niche you need.

 

Ultimately, your best choice depends on your system’s unique needs; but if you find yourself noticing any of the following things as you walk through the evaluation process with a new partner, take note, as it could be a warning sign for a less-than-stellar partnership down the line. Any one of these issues could lead to costly consequences and pitfalls that may not seem important early on but can cause big problems for your health system as the relationship progresses.  

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Seven Ways to Get the Most Out of Your CHNA

By Forrest Rich

 

Performing a Community Health Needs Assessment (CHNA) is more than just a practice required by law for certain hospitals. When executed well, it can also dramatically further publicity and marketing initiatives, supporting your annual planning process and enhancing the execution of your strategic growth goals.

 

CHNAs provide so much beneficial information that one of the nation’s largest for-profit hospitals has brought on Stratasan to execute 17 CHNAs on their behalf. These CHNAs will benefit their community outreach and population health initiatives.

 

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5 Considerations When Vetting Healthcare Analytics Partners

By Drake Jarman

 

The planning, strategy, and execution of a strategic growth plan can be daunting for any size healthcare organization. Most healthcare groups need assistance from one or more outside partners for various aspects of the process. Your choice in partner(s) is a big one and is not something to jump into hastily: contracts can make up a significant portion of your budget and onboarding is long and time-consuming.

 

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Before you get started, it’s important to know what qualifies a vendor as a good strategic growth partner for your specific needs. We’ve compiled a list of the five most important qualities you should look for and think about when pursuing a vendor partnership:

 

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12 Productivity Tips for Busy Healthcare Professionals

By Lee Ann Lambdin

 

Time is everything.

 

Regardless of the size of your organization or your position, it’s a reality in healthcare today that your job will require you to wear many hats. You may find yourself responsible for multiple departments or teams in several different locations. Maybe your organization has experienced a merger and you are now involved in marketing, business development, and strategic planning. Whatever the case may be, it’s critical now more than ever that you master the skills of productivity and time management to get the most out of every minute.

 

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