Stratasan: An Intern Experience – Chelsea Derer

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Chelsea Derer, Vanderbilt Senior and Stratasan Intern (2014)

I am a senior at Vanderbilt University and recently finished a summer internship at Stratasan. In my time there I learned an incredible amount and am so appreciative of the opportunity I had to work at a wonderful company with amazing people. Advice I received prior to my internship was extremely helpful in making it such a great experience for me. After reflecting on my time at Stratasan, I’ve developed this list of my top 6 pieces of advice for interns.

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Stratasan Adds New President

Marshall MartinStratasan is excited to welcome new company president Marshall Martin to the team.  Marshall joins Stratasan having previously served as COO of Nashville based technology companies Juris and PureSafety.

“Marshall is the right addition to lead the management team and to help us accelerate Stratasan into the net phase of growth,” said Jim Phillips, chairman of Stratasan. “Marshall’s expertise driving growth and profitability in emerging companies combined with the strength of our platform and capabilities of the existing management team and staff at Stratasan provide a good match to capitalize on a very opportunistic market for the use of data and analytics to support strategic business decisions for healthcare.”

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Q & A with Marshall Martin

Tell me a little bit about your background and previous work history.

I am a graduate of The University of Tennessee at Chattanooga with a BS in Accounting.  I served as Corporate Controller for Olan Mills Portrait Studios and VP/General Manager for US Express Dedicated Services.  I served as COO for Juris Software, and most recently, Pure Safety, both of which were high-growth software companies.

How would you describe yourself?

I am a high-energy, highly motivated, extroverted business leader, athlete, and coach.  I am a Christian, loving father, and trusted friend.

How do you define success?

Success is the result of doing the right things the right way.  It is a result of the right behaviors, and you cannot forces success.  For me, success is being a part of others achieving things they may have otherwise not believed they could have on their own.  

What are you passionate about?

A shorter list would certainly be, “What are you not passionate about?”  I am passionate before the alarm goes off!

Why choose Stratasan, and what do you see in Stratasan’s future?

Stratasan has an awesome team and an awesome product in a hot market space.  I see our company capturing leading market share while serving those with critical information to make a difference in the lives they serve.  It is truly about “a business for a higher calling”.

What challenges can be expected in your new role?

Being able to keep up with rapid growth and great opportunities. You cannot do everything everyday, so you have to be wise about what you want to tackle on any given day. FOCUS!

What do you want Stratasan’s current and potential customers to know about the company and the direction it is headed into?

Stratasan is a company on the move.  Our technology and expertise make the process of using data for decisions a user-friendly process with laser-focused results.  

Full story on Martin can be read here.

 

Medicare Provider Utilization and Payment Data: Physician and Other Suppliers

Last week when CMS released the public data set, the Medicare Provider Utilization and Payment Data: Physician and Other Supplier Public Use File (PUPD for short), most of the articles primarily focused on the top ten physicians with the highest charges.  The focus was on sensationalism and in general missed the main point of this data.

Below are some examples of headlines regarding the release of the data:

“Sliver of Medicare Doctors Get Big Share of Payouts” (New York Times, April 8)

“Doctors’ Medicare Pay Revealed” (USA Today, April 8)

“Data Uncover Nation’s Top Billers” (Washington Post, April 8)

“Looking Under the Hood of Medicare (USA Today, April 9)

“Medicare Pulls Back the Curtains on How Much it Pays Doctors” (NPR, April 9)

” The Top 10 Medicare Billers Explain Why They Charged $121M in one Year” (Washington Post, April 9)

“Seven Doctors got more than $10M each from Medicare in 2012″ (USA Today April 10)

“Find Out How Much Your Doctor Makes from Medicare” (Cleveland Plain Dealer, April 10)

“What Doctors Make from Medicare’ (Bloomberg Business Week, April 14)

Although these articles may have mentioned some other points, they primarily focused on the “top billers”.  We, at Stratasan, have downloaded the data and analyzed it a little differently.  Below are the top ten Healthcare Common Procedure Coding System (HCPCS) codes in volume in the file.

Physicians who saw one million visits for an office or outpatient visit with an established received on average $54.92 for that visit.  These top ten codes represent 4.3% of the total codes in the database.  The physicians received on average $244 per visit.

PUPD table top HCPCS

We are analyzing the data from a market perspective for customers.  We’re analyzing the top physician office visit codes for physicians in their service area giving them insight into what is being seen in their community’s physician’s offices.

Below are the fields in the data:

  • NPI number
  • Provider Last Name or Organization Last Name
  • Provider First Name
  • Provider Middle Initial
  • Provider Credentials
  • Provider Gender
  • Entity Code (Individual or Organization)
  • Provider Street Address
  • Provider Street Address, second line
  • Provider City
  • Provider ZIP Code
  • Provider State
  • Provider Country
  • Provider Type (Specialty)
  • Medicare Participation Indicator
  • Place of Service (facility or non-facility)
  • HCPCS code
  • HCPCS description
  • Number of services provided
  • Number of distinct Medicare beneficiaries receiving the service
  • Number of distinct Medicare beneficiary/per day services
  • Average Medicare Allowed Amount
  • Standard Deviation of Medicare Allowed Amount
  • Average Submitted Charge Amount
  • Standard Deviation of Submitted Charge Amount
  • Average Medicare Payment Amount
  • Standard Deviation of Medicare Payment Amount

If your organization interested in reports based on this data, please give us a call at 866-628-5051.

Webinar: Psychographics

Hospital Strategic Planning: Psychographics

Speaker: Lee Ann Lambdin – VP of Strategic Planning, Stratasan

Join Lee Ann Lambdin for a 30 minute educational webinar to analyze the psychographics of your market.

This webinar will discuss how the psychographics of your patients and your community tie into your market assessment. We will also discuss some characteristics of different LifeMode Groups and how to focus your strategic plan around this information.

What you will learn:
— What are Tapestries and how to use them to group your patients
— How to improve communication with your patients and community by using psychographics
— How the health and behavior habits of your patients can bring focus to your strategic plan.

Psychographics will cover topics such as the study of personality, values, attitudes, interests, and lifestyles. We hope you will join us.

LeeAnnLambdin_profile_100

Lee Ann Lambdin serves as Vice President of Strategic Planning at Stratasan. Her specialties are Hospital Strategic Planning, Community Health Needs Assessments, and Medical Staff Planning. She provides planning guidance to customers, assists with product design and sales, and manages customer accounts.

Register below:

After registering, you will receive a confirmation email containing information about joining the webinar.

Webinar: Industry & Business

Hospital Strategic Planning: Health Status

Speaker: Lee Ann Lambdin – VP of Strategic Planning, Stratasan

Join Lee Ann Lambdin for a 30 minute educational webinar to analyze the business & industry of your market.

This webinar will discuss the importance of understanding business & industry as a part of your market assessment.

What you will learn:
— What factors to include in your business & industry analysis
— Why your hospital should be partnering with major employers in your community
— How the types of industries in your community impact your insurance market estimates
— Where your community goes to work and shop

During the webinar we will cover topics such as unemployment rates, retail leakage & surplus, commuter patterns, and traffic counts. We hope you will join us.

LeeAnnLambdin_profile_100

Lee Ann Lambdin serves as Vice President of Strategic Planning at Stratasan. Her specialties are Hospital Strategic Planning, Community Health Needs Assessments, and Medical Staff Planning. She provides planning guidance to customers, assists with product design and sales, and manages customer accounts.

Register below:

After registering, you will receive a confirmation email containing information about joining the webinar.

Webinar: Health Status

Hospital Strategic Planning: Health Status

Speaker: Lee Ann Lambdin – VP of Strategic Planning, Stratasan

Join Lee Ann Lambdin for a 30 minute educational webinar to analyze the health status of your patients and community.

If you are a 501(c)(3) hospital, plan to be involved with population health in anyway, or want to have a positive reputation in your community then this webinar is for you!

What you will learn:
— How your facility can benefit from a Community Health Needs Assessment, even if it isn’t required
— Various measures to assess your community health status
— Find out where your patients/communities are spending their healthcare dollars
— How you can identify your hospital’s frequent fliers

During the webinar we will cover topics such as county health rankings, disease prevalence, Health Service Demand, medical expenditures, and population health. We hope you will join us.

LeeAnnLambdin_profile_100

Lee Ann Lambdin serves as Vice President of Strategic Planning at Stratasan. Her specialties are Hospital Strategic Planning, Community Health Needs Assessments, and Medical Staff Planning. She provides planning guidance to customers, assists with product design and sales, and manages customer accounts.

Register below:

After registering, you will receive a confirmation email containing information about joining the webinar.

Webinar: Demographics

Hospital Strategic Planning: Demographics

Speaker: Lee Ann Lambdin – VP of Strategic Planning, Stratasan

Join Lee Ann Lambdin for a 30 minute educational webinar to analyze the demographic profiles of your patients and community.

With hospitals operating in an ever-changing healthcare environment, knowing who you serve is more important now than ever. In this webinar we will discuss creative ways to analyze the demographic profile of your patients and community in the modern age of healthcare.

What you will learn:
— The ideal geographies to include in your analysis
— Reliable sources used to gather your demographic data
— The importance of including insurance market estimates
— The Baby Boom effect, or should we say.. Baby Bust

During the webinar we will look at a variety of criteria to include in your demographic summary such as, population growth, income, and age information, along with our favorite techniques used to present your findings.  We hope you will join us.

LeeAnnLambdin_profile_100Lee Ann Lambdin serves as Vice President of Strategic Planning at Stratasan. Her specialties are Hospital Strategic Planning, Community Health Needs Assessments, and Medical Staff Planning. She provides planning guidance to customers, assists with product design and sales, and manages customer accounts.

Register below:

After registering, you will receive a confirmation email containing information about joining the webinar.

Webinar: Physician Demand Analysis

Hospital Strategic Planning: Physician Demand Analysis

Speaker: Lee Ann Lambdin – VP of Strategic Planning, Stratasan

Join Lee Ann Lambdin for a 30 minute educational webinar on how to analyze physician demand in a specific service area.

Growing your facility’s market share begins with the capacity of physicians available in your market. We will also discuss the importance of determining an accurate physician supply. It might be a lot of leg work upfront, but in the end the benefits will far outweigh the time it takes to get an accurate picture of the physician demand in your market.

What you will learn:
— How to determine the physician demand in you market
— Sources used to determine an accurate physician supply
— How to calculate supply for physicians who work less than one FTE or split their time between two offices
— The benefits of including a Physician Demand Analysis in your strategic plan

This webinar will show you how the different pieces of a physician analysis work together to give you the physician supply/demand in your market, and also equip you with the resources to begin your own Physician Demand Analysis. We hope you will join us.

LeeAnnLambdin_profile_100Lee Ann Lambdin serves as Vice President of Strategic Planning at Stratasan. Her specialties are Hospital Strategic Planning, Community Health Needs Assessments, and Medical Staff Planning. She provides planning guidance to customers, assists with product design and sales, and manages customer accounts.

Register below:

After registering, you will receive a confirmation email containing information about joining the webinar.

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