Tanner Health System
‘s C-suite and marketing department recognize the importance of using key data findings to guide their marketing efforts. Yet until recently, the system’s main sources of information were limited to the basics such as electronic medical records, census bureau results, and general facts about the service area.
“We also had data from the Georgia Hospital Association
, but it wasn’t accessible visually, in the form of maps, graphs, or charts,” says Kelly Meigs, director of marketing and public relations at Tanner. She says this meant her team was challenged in being able to show trends and targets, and in making sure Tanner’s marketing approach was aligned properly for the realities of the region and the people it served.
That all changed when Tanner partnered with Stratasan. An investment in micro-targeted data paid off for Tanner’s cardiology service line, leading to 40 more commercial visits and 39 more Medicare visits in target blocks in the first quarter alone.