Stratasan Marketing

Marketing

From Planning to Execution

Marketing leaders in the healthcare industry today are often faced with the challenge of doing more with less.

Marketing teams need fast, reliable, and in-depth intelligence about pertinent patient populations in order to build effective campaigns with the highest probability of a favorable ROI. Critical consideration of every marketing dollar spent helps ensure alignment with your hospital’s overall strategic plans to effectively connect the right message with the right patients at the right time. Stratasan’s marketing services, provided by the Spark Services Team, introduce to healthcare marketing professionals a whole new world of insights concerning the communities they serve.

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Micro-Targeting

A two-part reporting system, Stratasan’s Micro-Targeting allows for a deeper understanding of the psychographic and demographic makeup of your market. In part one, Stratasan delivers an in-depth block group and census tract analysis—buying habits, out-migration, and lifestyle choices—to focus marketing promotions in the areas that have the best potential to reach their most desirable patients. In part two, which takes place over the course of 3 quarters, we track the effectiveness of your marketing endeavors. This tracking is delivered in the form of easy-to-understand charts and provides a visual guide for the impact of a facility’s marketing and outreach efforts. The timeliness of these quarterly updates gives marketing teams the insights they need to make ongoing adjustments and improvements to their strategy.

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Product Line Deep Dive

Stratasan’s Product Line Deep Dive looks more closely at your market data, considering market share, historical data, payor mix, and competitor strength. Through this analysis, we also look at patient origin by product line, geocoding all patients within this service line. We then analyze market share by sub-product line as well as top Diagnosis-Related Groups [DRGs].

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Community Health Needs Assessment

As an integral part of their community, hospitals have a tremendous opportunity to be involved in the improvement of the health of that community. In an effort to best meet the needs of the communities served, hospitals should periodically connect with their populations to gain insight into the health of their community and how they can best serve them. A well-executed Community Health Needs Assessment [CHNA] goes well beyond compliance and adds value to any community and hospital system. Stratasan takes hospitals through a 5-stages CHNA process: (1) Market Research Analysis, (2) Secondary Data Gathering (3) Primary Research, including focus groups, phone surveys, etc, (4) Community Engagement via a Community Health Summit, (5) Final Report suitable for website.

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Want to Learn More?

Contact Stratasan to see how Spark concierge analytics, planning, and execution offerings can drive growth for your hospital.