Stratasan Debuts New Software: Launch Pathway

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Contact: Jennifer Keller

Phone: 615-712-5337

Email: Jennifer@Stratasan.com

Website: www.Stratasan.com

 

 

For Immediate Release

Evidence-Based Marketing Becoming the New Normal for Healthcare Planners

New software, Launch Pathway, makes data-based intelligence easily accessible and user-friendly for marketers and strategic planners.

 

Nashville, TN, April 10, 2017: Technology company, Stratasan, creator of proprietary software tools and specialized services, has a new solution for hospitals and health systems interested in implementing evidenced-based marketing strategies and applying data-based intelligence to their growth plans. Launch Pathway is a strategic intelligence platform that transforms complex market data into straightforward insights, making it easier than ever to apply data-based research, market trends, statistics, and industry insights to marketing plans and growth strategies. Analysts will appreciate the speed in which they can interpret and deliver reports that clearly show where market volume is increasing or decreasing, who patients are choosing, and what service lines are being utilized. Executives will appreciate the ability to build and share strategic presentations based on current market data in minutes, not weeks. (more…)

Stratasan Partnership and Micro-Targeted Marketing Pays Off for Tanner Health System

Tanner Health System‘s C-suite and marketing department recognize the importance of using key data findings to guide their marketing efforts. Yet until recently, the system’s main sources of information were limited to the basics such as electronic medical records, census bureau results, and general facts about the service area.
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“We also had data from the Georgia Hospital Association, but it wasn’t accessible visually, in the form of maps, graphs, or charts,” says Kelly Meigs, director of marketing and public relations at Tanner. She says this meant her team was challenged in being able to show trends and targets, and in making sure Tanner’s marketing approach was aligned properly for the realities of the region and the people it served.
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