Stratasan Partnership and Micro-Targeted Marketing Pays Off for Tanner Health System

Tanner Health System‘s C-suite and marketing department recognize the importance of using key data findings to guide their marketing efforts. Yet until recently, the system’s main sources of information were limited to the basics such as electronic medical records, census bureau results, and general facts about the service area.
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“We also had data from the Georgia Hospital Association, but it wasn’t accessible visually, in the form of maps, graphs, or charts,” says Kelly Meigs, director of marketing and public relations at Tanner. She says this meant her team was challenged in being able to show trends and targets, and in making sure Tanner’s marketing approach was aligned properly for the realities of the region and the people it served.
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SHSMD U Online Certificate Series

SHSMD U Online Certificate Series

SHSMD is launching a new certificate series targeting intermediate and senior level strategic planners, and Stratasan is excited to be involved. This series includes expert faculty who will present on four module topics around data analytics. Each module will include live webcasts, discussion board questions, application assignments, and access to additional resources, tools, and reports. Completion of all assignments and successfully passing the final exam will result in SHSMD’s Certificate of Advanced Analytics.

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Stratasan Launches Physician Pathway

Stratasan logo

FOR IMMEDIATE RELEASE

 

Stratasan Launches Physician Pathway to Facilitate Improved Relationships and Maximize Network Growth Opportunities

The first of a suite of software solutions providing immediate and un-throttled access to healthcare intelligence

NASHVILLE, Tennessee (Jan. 20, 2016)Stratasan, a leading provider of market intelligence to hospitals and healthcare systems nationwide, today announced the launch of Physician Pathway. This platform gives focused intelligence in the area of physician and provider relationships, addressing the need of healthcare providers for a tool that enables them to strengthen primary market relationships and discover new secondary market opportunities as well.  

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Webinar: Psychographics

Hospital Strategic Planning: Psychographics

Speaker: Lee Ann Lambdin – VP of Strategic Planning, Stratasan

Join Lee Ann Lambdin for a 30 minute educational webinar to analyze the psychographics of your market.

This webinar will discuss how the psychographics of your patients and your community tie into your market assessment. We will also discuss some characteristics of different LifeMode Groups and how to focus your strategic plan around this information.

What you will learn:
— What are Tapestries and how to use them to group your patients
— How to improve communication with your patients and community by using psychographics
— How the health and behavior habits of your patients can bring focus to your strategic plan.

Psychographics will cover topics such as the study of personality, values, attitudes, interests, and lifestyles. We hope you will join us.

LeeAnnLambdin_profile_100

Lee Ann Lambdin serves as Vice President of Strategic Planning at Stratasan. Her specialties are Hospital Strategic Planning, Community Health Needs Assessments, and Medical Staff Planning. She provides planning guidance to customers, assists with product design and sales, and manages customer accounts.

Register below:

After registering, you will receive a confirmation email containing information about joining the webinar.

Webinar: Industry & Business

Hospital Strategic Planning: Health Status

Speaker: Lee Ann Lambdin – VP of Strategic Planning, Stratasan

Join Lee Ann Lambdin for a 30 minute educational webinar to analyze the business & industry of your market.

This webinar will discuss the importance of understanding business & industry as a part of your market assessment.

What you will learn:
— What factors to include in your business & industry analysis
— Why your hospital should be partnering with major employers in your community
— How the types of industries in your community impact your insurance market estimates
— Where your community goes to work and shop

During the webinar we will cover topics such as unemployment rates, retail leakage & surplus, commuter patterns, and traffic counts. We hope you will join us.

LeeAnnLambdin_profile_100

Lee Ann Lambdin serves as Vice President of Strategic Planning at Stratasan. Her specialties are Hospital Strategic Planning, Community Health Needs Assessments, and Medical Staff Planning. She provides planning guidance to customers, assists with product design and sales, and manages customer accounts.

Register below:

After registering, you will receive a confirmation email containing information about joining the webinar.

Webinar: Health Status

Hospital Strategic Planning: Health Status

Speaker: Lee Ann Lambdin – VP of Strategic Planning, Stratasan

Join Lee Ann Lambdin for a 30 minute educational webinar to analyze the health status of your patients and community.

If you are a 501(c)(3) hospital, plan to be involved with population health in anyway, or want to have a positive reputation in your community then this webinar is for you!

What you will learn:
— How your facility can benefit from a Community Health Needs Assessment, even if it isn’t required
— Various measures to assess your community health status
— Find out where your patients/communities are spending their healthcare dollars
— How you can identify your hospital’s frequent fliers

During the webinar we will cover topics such as county health rankings, disease prevalence, Health Service Demand, medical expenditures, and population health. We hope you will join us.

LeeAnnLambdin_profile_100

Lee Ann Lambdin serves as Vice President of Strategic Planning at Stratasan. Her specialties are Hospital Strategic Planning, Community Health Needs Assessments, and Medical Staff Planning. She provides planning guidance to customers, assists with product design and sales, and manages customer accounts.

Register below:

After registering, you will receive a confirmation email containing information about joining the webinar.

Webinar: Demographics

Hospital Strategic Planning: Demographics

Speaker: Lee Ann Lambdin – VP of Strategic Planning, Stratasan

Join Lee Ann Lambdin for a 30 minute educational webinar to analyze the demographic profiles of your patients and community.

With hospitals operating in an ever-changing healthcare environment, knowing who you serve is more important now than ever. In this webinar we will discuss creative ways to analyze the demographic profile of your patients and community in the modern age of healthcare.

What you will learn:
— The ideal geographies to include in your analysis
— Reliable sources used to gather your demographic data
— The importance of including insurance market estimates
— The Baby Boom effect, or should we say.. Baby Bust

During the webinar we will look at a variety of criteria to include in your demographic summary such as, population growth, income, and age information, along with our favorite techniques used to present your findings.  We hope you will join us.

LeeAnnLambdin_profile_100Lee Ann Lambdin serves as Vice President of Strategic Planning at Stratasan. Her specialties are Hospital Strategic Planning, Community Health Needs Assessments, and Medical Staff Planning. She provides planning guidance to customers, assists with product design and sales, and manages customer accounts.

Register below:

After registering, you will receive a confirmation email containing information about joining the webinar.

Webinar: Market Share

Hospital Strategic Planning: Market Share

Speaker: Lee Ann Lambdin – VP of Strategic Planning, Stratasan

Join Lee Ann Lambdin for a 30 minute educational webinar on how to compare market share by ZIP code and product line.

Everyone knows the importance of market share. But the quality of the data and how  it is presented will change the amount of actionable intelligence you can take away. In this webinar Ms. Lambdin will discuss what data sources you should be using, the importance of trending, along with different visualization techniques to present your data and capture your audience.

What you will learn:
— Best techniques to analyze a hospital’s market share
— What is considered good market share in a ZIP code
— How to establish benchmarks for market share in ZIP codes
— Visual presentation techniques that will capture your audience

After attending this webinar you will have a fresh outlook on your hospital’s market share analysis. We hope you will join us.

LeeAnnLambdin_profile_100Lee Ann Lambdin serves as Vice President of Strategic Planning at Stratasan. Her specialties are Hospital Strategic Planning, Community Health Needs Assessments, and Medical Staff Planning. She provides planning guidance to customers, assists with product design and sales, and manages customer accounts.

Register below:

After registering, you will receive a confirmation email containing information about joining the webinar.