Stratasan Debuts New Software: Launch Pathway

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Contact: Jennifer Keller

Phone: 615-712-5337

Email: Jennifer@Stratasan.com

Website: www.Stratasan.com

 

 

For Immediate Release

Evidence-Based Marketing Becoming the New Normal for Healthcare Planners

New software, Launch Pathway, makes data-based intelligence easily accessible and user-friendly for marketers and strategic planners.

 

Nashville, TN, April 10, 2017: Technology company, Stratasan, creator of proprietary software tools and specialized services, has a new solution for hospitals and health systems interested in implementing evidenced-based marketing strategies and applying data-based intelligence to their growth plans. Launch Pathway is a strategic intelligence platform that transforms complex market data into straightforward insights, making it easier than ever to apply data-based research, market trends, statistics, and industry insights to marketing plans and growth strategies. Analysts will appreciate the speed in which they can interpret and deliver reports that clearly show where market volume is increasing or decreasing, who patients are choosing, and what service lines are being utilized. Executives will appreciate the ability to build and share strategic presentations based on current market data in minutes, not weeks. (more…)

Stratasan Launches Physician Pathway

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FOR IMMEDIATE RELEASE

 

Stratasan Launches Physician Pathway to Facilitate Improved Relationships and Maximize Network Growth Opportunities

The first of a suite of software solutions providing immediate and un-throttled access to healthcare intelligence

NASHVILLE, Tennessee (Jan. 20, 2016)Stratasan, a leading provider of market intelligence to hospitals and healthcare systems nationwide, today announced the launch of Physician Pathway. This platform gives focused intelligence in the area of physician and provider relationships, addressing the need of healthcare providers for a tool that enables them to strengthen primary market relationships and discover new secondary market opportunities as well.  

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Webinar: Psychographics

Hospital Strategic Planning: Psychographics

Speaker: Lee Ann Lambdin – VP of Strategic Planning, Stratasan

Join Lee Ann Lambdin for a 30 minute educational webinar to analyze the psychographics of your market.

This webinar will discuss how the psychographics of your patients and your community tie into your market assessment. We will also discuss some characteristics of different LifeMode Groups and how to focus your strategic plan around this information.

What you will learn:
— What are Tapestries and how to use them to group your patients
— How to improve communication with your patients and community by using psychographics
— How the health and behavior habits of your patients can bring focus to your strategic plan.

Psychographics will cover topics such as the study of personality, values, attitudes, interests, and lifestyles. We hope you will join us.

LeeAnnLambdin_profile_100

Lee Ann Lambdin serves as Vice President of Strategic Planning at Stratasan. Her specialties are Hospital Strategic Planning, Community Health Needs Assessments, and Medical Staff Planning. She provides planning guidance to customers, assists with product design and sales, and manages customer accounts.

Register below:

After registering, you will receive a confirmation email containing information about joining the webinar.

Webinar: Industry & Business

Hospital Strategic Planning: Health Status

Speaker: Lee Ann Lambdin – VP of Strategic Planning, Stratasan

Join Lee Ann Lambdin for a 30 minute educational webinar to analyze the business & industry of your market.

This webinar will discuss the importance of understanding business & industry as a part of your market assessment.

What you will learn:
— What factors to include in your business & industry analysis
— Why your hospital should be partnering with major employers in your community
— How the types of industries in your community impact your insurance market estimates
— Where your community goes to work and shop

During the webinar we will cover topics such as unemployment rates, retail leakage & surplus, commuter patterns, and traffic counts. We hope you will join us.

LeeAnnLambdin_profile_100

Lee Ann Lambdin serves as Vice President of Strategic Planning at Stratasan. Her specialties are Hospital Strategic Planning, Community Health Needs Assessments, and Medical Staff Planning. She provides planning guidance to customers, assists with product design and sales, and manages customer accounts.

Register below:

After registering, you will receive a confirmation email containing information about joining the webinar.

Webinar: Health Status

Hospital Strategic Planning: Health Status

Speaker: Lee Ann Lambdin – VP of Strategic Planning, Stratasan

Join Lee Ann Lambdin for a 30 minute educational webinar to analyze the health status of your patients and community.

If you are a 501(c)(3) hospital, plan to be involved with population health in anyway, or want to have a positive reputation in your community then this webinar is for you!

What you will learn:
— How your facility can benefit from a Community Health Needs Assessment, even if it isn’t required
— Various measures to assess your community health status
— Find out where your patients/communities are spending their healthcare dollars
— How you can identify your hospital’s frequent fliers

During the webinar we will cover topics such as county health rankings, disease prevalence, Health Service Demand, medical expenditures, and population health. We hope you will join us.

LeeAnnLambdin_profile_100

Lee Ann Lambdin serves as Vice President of Strategic Planning at Stratasan. Her specialties are Hospital Strategic Planning, Community Health Needs Assessments, and Medical Staff Planning. She provides planning guidance to customers, assists with product design and sales, and manages customer accounts.

Register below:

After registering, you will receive a confirmation email containing information about joining the webinar.

Webinar: Demographics

Hospital Strategic Planning: Demographics

Speaker: Lee Ann Lambdin – VP of Strategic Planning, Stratasan

Join Lee Ann Lambdin for a 30 minute educational webinar to analyze the demographic profiles of your patients and community.

With hospitals operating in an ever-changing healthcare environment, knowing who you serve is more important now than ever. In this webinar we will discuss creative ways to analyze the demographic profile of your patients and community in the modern age of healthcare.

What you will learn:
— The ideal geographies to include in your analysis
— Reliable sources used to gather your demographic data
— The importance of including insurance market estimates
— The Baby Boom effect, or should we say.. Baby Bust

During the webinar we will look at a variety of criteria to include in your demographic summary such as, population growth, income, and age information, along with our favorite techniques used to present your findings.  We hope you will join us.

LeeAnnLambdin_profile_100Lee Ann Lambdin serves as Vice President of Strategic Planning at Stratasan. Her specialties are Hospital Strategic Planning, Community Health Needs Assessments, and Medical Staff Planning. She provides planning guidance to customers, assists with product design and sales, and manages customer accounts.

Register below:

After registering, you will receive a confirmation email containing information about joining the webinar.

Webinar: Physician Demand Analysis

Hospital Strategic Planning: Physician Demand Analysis

Speaker: Lee Ann Lambdin – VP of Strategic Planning, Stratasan

Join Lee Ann Lambdin for a 30 minute educational webinar on how to analyze physician demand in a specific service area.

Growing your facility’s market share begins with the capacity of physicians available in your market. We will also discuss the importance of determining an accurate physician supply. It might be a lot of leg work upfront, but in the end the benefits will far outweigh the time it takes to get an accurate picture of the physician demand in your market.

What you will learn:
— How to determine the physician demand in you market
— Sources used to determine an accurate physician supply
— How to calculate supply for physicians who work less than one FTE or split their time between two offices
— The benefits of including a Physician Demand Analysis in your strategic plan

This webinar will show you how the different pieces of a physician analysis work together to give you the physician supply/demand in your market, and also equip you with the resources to begin your own Physician Demand Analysis. We hope you will join us.

LeeAnnLambdin_profile_100Lee Ann Lambdin serves as Vice President of Strategic Planning at Stratasan. Her specialties are Hospital Strategic Planning, Community Health Needs Assessments, and Medical Staff Planning. She provides planning guidance to customers, assists with product design and sales, and manages customer accounts.

Register below:

After registering, you will receive a confirmation email containing information about joining the webinar.

Webinar: Market Share

Hospital Strategic Planning: Market Share

Speaker: Lee Ann Lambdin – VP of Strategic Planning, Stratasan

Join Lee Ann Lambdin for a 30 minute educational webinar on how to compare market share by ZIP code and product line.

Everyone knows the importance of market share. But the quality of the data and how  it is presented will change the amount of actionable intelligence you can take away. In this webinar Ms. Lambdin will discuss what data sources you should be using, the importance of trending, along with different visualization techniques to present your data and capture your audience.

What you will learn:
— Best techniques to analyze a hospital’s market share
— What is considered good market share in a ZIP code
— How to establish benchmarks for market share in ZIP codes
— Visual presentation techniques that will capture your audience

After attending this webinar you will have a fresh outlook on your hospital’s market share analysis. We hope you will join us.

LeeAnnLambdin_profile_100Lee Ann Lambdin serves as Vice President of Strategic Planning at Stratasan. Her specialties are Hospital Strategic Planning, Community Health Needs Assessments, and Medical Staff Planning. She provides planning guidance to customers, assists with product design and sales, and manages customer accounts.

Register below:

After registering, you will receive a confirmation email containing information about joining the webinar.

Webinar: Comparative Hospitals

Hospital Strategic Planning: Comparative Hospitals
Speaker: Lee Ann Lambdin, VP of Strategic Planning – Stratasan

Description: After Defining Your Service Area, the next step in building your hospital strategic plan is to identify your comparative hospitals.

Why “Comparative” and not “Competitive”? Many times we see clients shy away from including sister facilities in their “Competitive” analysis which provides an incomplete picture. Whether you are competitive with a facility or not they need to be included in your research.

What you will you learn:
–How to identify comparative facilities inside and outside of your defined service area
–Metrics to utilize in your analysis
–Available data sources

This educational webinar runs 30 minutes and covers how to best define your service area both for today and for the future changes in healthcare. You will walk away with applicable knowledge on defining the right comparative hospitals and what metrics to define for comparison.

Your speaker:
LeeAnnLambdin_profile_100Lee Ann Lambdin serves as Vice President of Strategic Planning at Stratasan. Her specialties are Hospital Strategic Planning, Community Health Needs Assessments, and Medical Staff Planning. She provides planning guidance to customers, assists with product design and sales, and manages customer accounts.

 

Register today!
Tuesday, February 4, 11 am Central
Thursday, February 6, 1 pm Central

Webinar: The Art & Science of Service Area Definitions

Hospital Strategic Planning: The Art & Science of Service Area Definitions
Speaker: Lee Ann Lambdin, VP of Strategic Planning – Stratasan

Description: The first step in any planning or marketing project for a hospital or other provider is to define a service area. Before demographics, market share, or competitor analysis can considered, an appropriate service area must be applied. Defining a service area is both art and science.

“The Art & Science of Service Area Definitions” looks at:

  • Primary and Secondary service area definitions
  • Filling in “service gaps” and eliminating “islands”
  • Market Share vs Population
  • What is staying in your market vs out-migrating

This educational webinar runs 30 minutes and covers how to best define your service area both for today and for the future changes in healthcare. You will walk away with applicable knowledge on the primary components necessary to build the right service area for your hospital strategic planning.

Your speaker:
LeeAnnLambdin_profile_100Lee Ann Lambdin serves as Vice President of Strategic Planning at Stratasan. Her specialties are Hospital Strategic Planning, Community Health Needs Assessments, and Medical Staff Planning. She provides planning guidance to customers, assists with product design and sales, and manages customer accounts.

Register today!
Tuesday, January 28, 11 am Central
Thursday, January 30, 1 pm Central