Webinar: Market Share

Hospital Strategic Planning: Market Share

Speaker: Lee Ann Lambdin – VP of Strategic Planning, Stratasan

Join Lee Ann Lambdin for a 30 minute educational webinar on how to compare market share by ZIP code and product line.

Everyone knows the importance of market share. But the quality of the data and how  it is presented will change the amount of actionable intelligence you can take away. In this webinar Ms. Lambdin will discuss what data sources you should be using, the importance of trending, along with different visualization techniques to present your data and capture your audience.

What you will learn:
— Best techniques to analyze a hospital’s market share
— What is considered good market share in a ZIP code
— How to establish benchmarks for market share in ZIP codes
— Visual presentation techniques that will capture your audience

After attending this webinar you will have a fresh outlook on your hospital’s market share analysis. We hope you will join us.

LeeAnnLambdin_profile_100Lee Ann Lambdin serves as Vice President of Strategic Planning at Stratasan. Her specialties are Hospital Strategic Planning, Community Health Needs Assessments, and Medical Staff Planning. She provides planning guidance to customers, assists with product design and sales, and manages customer accounts.

Register below:

After registering, you will receive a confirmation email containing information about joining the webinar.

Webinar: Comparative Hospitals

Hospital Strategic Planning: Comparative Hospitals
Speaker: Lee Ann Lambdin, VP of Strategic Planning – Stratasan

Description: After Defining Your Service Area, the next step in building your hospital strategic plan is to identify your comparative hospitals.

Why “Comparative” and not “Competitive”? Many times we see clients shy away from including sister facilities in their “Competitive” analysis which provides an incomplete picture. Whether you are competitive with a facility or not they need to be included in your research.

What you will you learn:
–How to identify comparative facilities inside and outside of your defined service area
–Metrics to utilize in your analysis
–Available data sources

This educational webinar runs 30 minutes and covers how to best define your service area both for today and for the future changes in healthcare. You will walk away with applicable knowledge on defining the right comparative hospitals and what metrics to define for comparison.

Your speaker:
LeeAnnLambdin_profile_100Lee Ann Lambdin serves as Vice President of Strategic Planning at Stratasan. Her specialties are Hospital Strategic Planning, Community Health Needs Assessments, and Medical Staff Planning. She provides planning guidance to customers, assists with product design and sales, and manages customer accounts.

 

Register today!
Tuesday, February 4, 11 am Central
Thursday, February 6, 1 pm Central

Webinar: The Art & Science of Service Area Definitions

Hospital Strategic Planning: The Art & Science of Service Area Definitions
Speaker: Lee Ann Lambdin, VP of Strategic Planning – Stratasan

Description: The first step in any planning or marketing project for a hospital or other provider is to define a service area. Before demographics, market share, or competitor analysis can considered, an appropriate service area must be applied. Defining a service area is both art and science.

“The Art & Science of Service Area Definitions” looks at:

  • Primary and Secondary service area definitions
  • Filling in “service gaps” and eliminating “islands”
  • Market Share vs Population
  • What is staying in your market vs out-migrating

This educational webinar runs 30 minutes and covers how to best define your service area both for today and for the future changes in healthcare. You will walk away with applicable knowledge on the primary components necessary to build the right service area for your hospital strategic planning.

Your speaker:
LeeAnnLambdin_profile_100Lee Ann Lambdin serves as Vice President of Strategic Planning at Stratasan. Her specialties are Hospital Strategic Planning, Community Health Needs Assessments, and Medical Staff Planning. She provides planning guidance to customers, assists with product design and sales, and manages customer accounts.

Register today!
Tuesday, January 28, 11 am Central
Thursday, January 30, 1 pm Central