Stratasan Partnership and Micro-Targeted Marketing Pays Off for Tanner Health System

Tanner Health System‘s C-suite and marketing department recognize the importance of using key data findings to guide their marketing efforts. Yet until recently, the system’s main sources of information were limited to the basics such as electronic medical records, census bureau results, and general facts about the service area.
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“We also had data from the Georgia Hospital Association, but it wasn’t accessible visually, in the form of maps, graphs, or charts,” says Kelly Meigs, director of marketing and public relations at Tanner. She says this meant her team was challenged in being able to show trends and targets, and in making sure Tanner’s marketing approach was aligned properly for the realities of the region and the people it served.
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December Webinar: Integrating the CHNA into the Strategy

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Announcing our December Webinar

Integrating the CHNA into the Strategy

On Tuesday, December 6 at 11 a.m. (CST), Stratasan, in partnership with Ten Adams, will have a conversation on how to extend your Community Health Needs Assessment to create effective wellness initiatives from the inside out.

Are you looking to integrate the CHNA into your strategy?
Then you don’t want to miss this webinar.

All hospitals are required to conduct these assessments, so learn how best to connect and streamline your strategic planning and marketing activities to maximize your brand’s impact.

Register today to ensure your spot.

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Webinar Presenters:

LeeAnn_Lambdin  JonHeadlee_MailChimp_100x100

Lee Ann Lambdin, SVP Healthcare Strategy, Stratasan
Jon Headlee, President, Ten Adams

Tuesday, December 6, 2016
11 a.m. CST

Click here to register now!

SHSMD U Online Certificate Series

SHSMD U Online Certificate Series

SHSMD is launching a new certificate series targeting intermediate and senior level strategic planners, and Stratasan is excited to be involved. This series includes expert faculty who will present on four module topics around data analytics. Each module will include live webcasts, discussion board questions, application assignments, and access to additional resources, tools, and reports. Completion of all assignments and successfully passing the final exam will result in SHSMD’s Certificate of Advanced Analytics.

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July Webinar: Bridging the Gap between your Strategic Plan + Marketing Execution

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Announcing our July Webinar

Bridging the Gap Between Your Strategic Plan + Marketing Execution

On Tuesday, July 19 at 11 a.m. (CST), Stratasan, in partnership with Ten Adams, will share key strategies for aligning your organization’s goals with your marketing plan. Considering the many roadblocks and barriers you, as marketers, face along the way—you can quickly find yourself off course!

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We’ll explain how you can better bridge the gap that exists between your strategic plan and marketing executions. We’ll also walk you through how to leverage various datasets to help you create clear, creative messaging and gain powerful insights that will help you realize greater success.

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Webinar Presenters:

LeeAnn_Lambdin  JonHeadlee_MailChimp_100x100

Lee Ann Lambdin, SVP Healthcare Strategy, Stratasan
Jon Headlee, President, Ten Adams

Tuesday, July 19, 2016
11 a.m. CST

Click here to register now!