Webinar: Psychographics

Hospital Strategic Planning: Psychographics

Speaker: Lee Ann Lambdin – VP of Strategic Planning, Stratasan

Join Lee Ann Lambdin for a 30 minute educational webinar to analyze the psychographics of your market.

This webinar will discuss how the psychographics of your patients and your community tie into your market assessment. We will also discuss some characteristics of different LifeMode Groups and how to focus your strategic plan around this information.

What you will learn:
— What are Tapestries and how to use them to group your patients
— How to improve communication with your patients and community by using psychographics
— How the health and behavior habits of your patients can bring focus to your strategic plan.

Psychographics will cover topics such as the study of personality, values, attitudes, interests, and lifestyles. We hope you will join us.

LeeAnnLambdin_profile_100

Lee Ann Lambdin serves as Vice President of Strategic Planning at Stratasan. Her specialties are Hospital Strategic Planning, Community Health Needs Assessments, and Medical Staff Planning. She provides planning guidance to customers, assists with product design and sales, and manages customer accounts.

Register below:

After registering, you will receive a confirmation email containing information about joining the webinar.

Webinar: Industry & Business

Hospital Strategic Planning: Health Status

Speaker: Lee Ann Lambdin – VP of Strategic Planning, Stratasan

Join Lee Ann Lambdin for a 30 minute educational webinar to analyze the business & industry of your market.

This webinar will discuss the importance of understanding business & industry as a part of your market assessment.

What you will learn:
— What factors to include in your business & industry analysis
— Why your hospital should be partnering with major employers in your community
— How the types of industries in your community impact your insurance market estimates
— Where your community goes to work and shop

During the webinar we will cover topics such as unemployment rates, retail leakage & surplus, commuter patterns, and traffic counts. We hope you will join us.

LeeAnnLambdin_profile_100

Lee Ann Lambdin serves as Vice President of Strategic Planning at Stratasan. Her specialties are Hospital Strategic Planning, Community Health Needs Assessments, and Medical Staff Planning. She provides planning guidance to customers, assists with product design and sales, and manages customer accounts.

Register below:

After registering, you will receive a confirmation email containing information about joining the webinar.

Webinar: Health Status

Hospital Strategic Planning: Health Status

Speaker: Lee Ann Lambdin – VP of Strategic Planning, Stratasan

Join Lee Ann Lambdin for a 30 minute educational webinar to analyze the health status of your patients and community.

If you are a 501(c)(3) hospital, plan to be involved with population health in anyway, or want to have a positive reputation in your community then this webinar is for you!

What you will learn:
— How your facility can benefit from a Community Health Needs Assessment, even if it isn’t required
— Various measures to assess your community health status
— Find out where your patients/communities are spending their healthcare dollars
— How you can identify your hospital’s frequent fliers

During the webinar we will cover topics such as county health rankings, disease prevalence, Health Service Demand, medical expenditures, and population health. We hope you will join us.

LeeAnnLambdin_profile_100

Lee Ann Lambdin serves as Vice President of Strategic Planning at Stratasan. Her specialties are Hospital Strategic Planning, Community Health Needs Assessments, and Medical Staff Planning. She provides planning guidance to customers, assists with product design and sales, and manages customer accounts.

Register below:

After registering, you will receive a confirmation email containing information about joining the webinar.

Webinar: Demographics

Hospital Strategic Planning: Demographics

Speaker: Lee Ann Lambdin – VP of Strategic Planning, Stratasan

Join Lee Ann Lambdin for a 30 minute educational webinar to analyze the demographic profiles of your patients and community.

With hospitals operating in an ever-changing healthcare environment, knowing who you serve is more important now than ever. In this webinar we will discuss creative ways to analyze the demographic profile of your patients and community in the modern age of healthcare.

What you will learn:
— The ideal geographies to include in your analysis
— Reliable sources used to gather your demographic data
— The importance of including insurance market estimates
— The Baby Boom effect, or should we say.. Baby Bust

During the webinar we will look at a variety of criteria to include in your demographic summary such as, population growth, income, and age information, along with our favorite techniques used to present your findings.  We hope you will join us.

LeeAnnLambdin_profile_100Lee Ann Lambdin serves as Vice President of Strategic Planning at Stratasan. Her specialties are Hospital Strategic Planning, Community Health Needs Assessments, and Medical Staff Planning. She provides planning guidance to customers, assists with product design and sales, and manages customer accounts.

Register below:

After registering, you will receive a confirmation email containing information about joining the webinar.

Webinar: Physician Demand Analysis

Hospital Strategic Planning: Physician Demand Analysis

Speaker: Lee Ann Lambdin – VP of Strategic Planning, Stratasan

Join Lee Ann Lambdin for a 30 minute educational webinar on how to analyze physician demand in a specific service area.

Growing your facility’s market share begins with the capacity of physicians available in your market. We will also discuss the importance of determining an accurate physician supply. It might be a lot of leg work upfront, but in the end the benefits will far outweigh the time it takes to get an accurate picture of the physician demand in your market.

What you will learn:
— How to determine the physician demand in you market
— Sources used to determine an accurate physician supply
— How to calculate supply for physicians who work less than one FTE or split their time between two offices
— The benefits of including a Physician Demand Analysis in your strategic plan

This webinar will show you how the different pieces of a physician analysis work together to give you the physician supply/demand in your market, and also equip you with the resources to begin your own Physician Demand Analysis. We hope you will join us.

LeeAnnLambdin_profile_100Lee Ann Lambdin serves as Vice President of Strategic Planning at Stratasan. Her specialties are Hospital Strategic Planning, Community Health Needs Assessments, and Medical Staff Planning. She provides planning guidance to customers, assists with product design and sales, and manages customer accounts.

Register below:

After registering, you will receive a confirmation email containing information about joining the webinar.

Webinar: Market Share

Hospital Strategic Planning: Market Share

Speaker: Lee Ann Lambdin – VP of Strategic Planning, Stratasan

Join Lee Ann Lambdin for a 30 minute educational webinar on how to compare market share by ZIP code and product line.

Everyone knows the importance of market share. But the quality of the data and how  it is presented will change the amount of actionable intelligence you can take away. In this webinar Ms. Lambdin will discuss what data sources you should be using, the importance of trending, along with different visualization techniques to present your data and capture your audience.

What you will learn:
— Best techniques to analyze a hospital’s market share
— What is considered good market share in a ZIP code
— How to establish benchmarks for market share in ZIP codes
— Visual presentation techniques that will capture your audience

After attending this webinar you will have a fresh outlook on your hospital’s market share analysis. We hope you will join us.

LeeAnnLambdin_profile_100Lee Ann Lambdin serves as Vice President of Strategic Planning at Stratasan. Her specialties are Hospital Strategic Planning, Community Health Needs Assessments, and Medical Staff Planning. She provides planning guidance to customers, assists with product design and sales, and manages customer accounts.

Register below:

After registering, you will receive a confirmation email containing information about joining the webinar.

Webinar: Comparative Hospitals

Hospital Strategic Planning: Comparative Hospitals
Speaker: Lee Ann Lambdin, VP of Strategic Planning – Stratasan

Description: After Defining Your Service Area, the next step in building your hospital strategic plan is to identify your comparative hospitals.

Why “Comparative” and not “Competitive”? Many times we see clients shy away from including sister facilities in their “Competitive” analysis which provides an incomplete picture. Whether you are competitive with a facility or not they need to be included in your research.

What you will you learn:
–How to identify comparative facilities inside and outside of your defined service area
–Metrics to utilize in your analysis
–Available data sources

This educational webinar runs 30 minutes and covers how to best define your service area both for today and for the future changes in healthcare. You will walk away with applicable knowledge on defining the right comparative hospitals and what metrics to define for comparison.

Your speaker:
LeeAnnLambdin_profile_100Lee Ann Lambdin serves as Vice President of Strategic Planning at Stratasan. Her specialties are Hospital Strategic Planning, Community Health Needs Assessments, and Medical Staff Planning. She provides planning guidance to customers, assists with product design and sales, and manages customer accounts.

 

Register today!
Tuesday, February 4, 11 am Central
Thursday, February 6, 1 pm Central

Webinar: The Art & Science of Service Area Definitions

Hospital Strategic Planning: The Art & Science of Service Area Definitions
Speaker: Lee Ann Lambdin, VP of Strategic Planning – Stratasan

Description: The first step in any planning or marketing project for a hospital or other provider is to define a service area. Before demographics, market share, or competitor analysis can considered, an appropriate service area must be applied. Defining a service area is both art and science.

“The Art & Science of Service Area Definitions” looks at:

  • Primary and Secondary service area definitions
  • Filling in “service gaps” and eliminating “islands”
  • Market Share vs Population
  • What is staying in your market vs out-migrating

This educational webinar runs 30 minutes and covers how to best define your service area both for today and for the future changes in healthcare. You will walk away with applicable knowledge on the primary components necessary to build the right service area for your hospital strategic planning.

Your speaker:
LeeAnnLambdin_profile_100Lee Ann Lambdin serves as Vice President of Strategic Planning at Stratasan. Her specialties are Hospital Strategic Planning, Community Health Needs Assessments, and Medical Staff Planning. She provides planning guidance to customers, assists with product design and sales, and manages customer accounts.

Register today!
Tuesday, January 28, 11 am Central
Thursday, January 30, 1 pm Central

Stratasan Presenting at PyCon 2014

Stratasan’s very own, Jason Myers, has been selected to present at PyCon 2014 in Montreal.

Snapshot of Jason’s talk titled, “Introduction to SQLAlchemy Core”

This talk provides a broad-based introduction to SQLAlchemy Core library. It is focused on someone new to SQLAlchemy Core, who has experience with other database technologies such as Django or SQLAlchemy ORM. We’ll cover the differences between the domain-centric models of those tools compared to the schema-centric model and how we can use that to deal with common and unusual data sources.

What is PyCon?

PyCon is the largest annual gathering for the community using and developing the open-source Python programming language. It is produced and underwritten by the Python Software Foundation, the 501(c)(3) nonprofit organization dedicated to advancing and promoting Python. Through PyCon, the PSF advances its mission of growing the international community of Python programmers.

Because PyCon is backed by the non-profit PSF, we keep registration costs much lower than comparable technology conferences so that PyCon remains accessible to the widest group possible. The PSF also pays for the ongoing development of the software that runs PyCon and makes it available under a liberal open source license.

PyCon is a diverse conference dedicated to providing an enjoyable experience to everyone. Help us do this by following our code of conduct.

We are excited for PyCon 2014 and our participation in the coming year.  Great work, Jason!

What’s Going on inside the Heart of Cardiac Services?

Recently, we performed an analysis for a customer on cardiac services trends. Based on previous studies and statistics from Coast2Coast First Aid/CPR – Richmond Hill, we knew cardiac inpatient services were declining overall. However, we discovered that inside cardiac services many of the sub-service lines behave quite differently; many declining but some actually increasing. We analyzed all-payer data from Florida, Texas and California alongside full U.S. Medicare data and with collaboration from Scarborough First aid training programs, we discovered a deeper understanding than “inpatient cardiac services are declining.”

The first step was to define sub-categories for Cardiology and Cardiovascular/Thoracic Surgery (CVT surgery) service lines for a clearer picture of where declines are occurring.

Cardiology Product Line

Cardiovascular/Thoracic Surgery Product Line

Total Medicare Cardiac Services inpatient cases declined, -8.6% from 2009 to 2011.  Cardiology inpatient cases declined, -7.6% from 2009 to 2011.  Cardiovascular/Thoracic Surgery inpatient cases also declined but at a much larger rate, -11.2% from 2009 to 2011.

Screen Shot 2013-03-12 at 8.32.55 AM

Looking inside Cardiology, we can see that the largest decline in Electrophysiology (EP)/Devices (pacemaker replacements and revisions).  This decline was followed by Cardiac Catheterizations, Other Cardiology and Acute Myocardial Infarctions (Acute MI).  Acute MIs declined the least, -6.5% from 2009-2011.

Screen Shot 2013-03-12 at 8.33.09 AM

Although Cardiovascular/Thoracic Surgery declined more than Cardiology, some subservice lines actually increased in volume. Heart and lung transplant MS-DRGs increased 32% from 2009 to 2011.  Valve surgeries increased 3.9% from 2009 to 2011.  Major chest trauma increased 6.4% from 2009-2011.  The largest declines in the CVT Surgery service line were Cardiac defibrillator implants with cardiac catheterization, declining 23% from 2009 to 2011.  This decline was followed by EP/Devices declining 18%.  Cardiac bypass surgery is down 13% and Cardiac interventions are also down 13%.

Screen Shot 2013-03-12 at 8.34.54 AM

Looking even further inside the Transplants sub-service line (MS-DRGs 001, 002, and 007).  MS-DRG 001, Heart transplant or implant of heart assist system with major complications or comorbidities increased 51.7% from 2009 to 2011.  The proliferation of heart assist systems has propelled this tremendous growth, not necessarily heart transplants.

State Data Comparisons

In California and Florida we analyzed the same time period, 2009 to 2011 for trends.

In California, the Cardiology trends are the same as for Medicare, declining 5.8%.  The highest decline was in EP/Devices (-17%), and the lowest decline in Acute MI (-1.5%).  In CVT Surgery, again the same trends, total volume down 6.2% with increases in transplants (21.9%), trauma (11.6%) and valve surgery (9.5%) while EP/Devices with Cath (-13.2%) and EP/Devices (-11.8%) declined the most.

In Florida, Cardiology declined 5.4% while CVT surgery declined 8.5%.  In Cardiology, Cardiac Caths (-8.2%) edged out EP/Devices (-7.2%) for the highest declines in Cardiology.  Other Cardiology (-4.2%) declined less than Acute M.I (-6.2%).  In CVT Surgery, the same trends appeared, transplants (21.6%), trauma (13.5%) and valve surgery (13.5%) increased while the EP/Devices with Cath (-23%) led the decliners followed by EP/Devices (-14.8%).

In Texas, we analyzed 2010 and 2011 data.  All of the Cardiology sub service lines declined  for a total 2.7% decline, and EP/Devices (-9.3%) led the way.  CVT surgery declined 3.5%, but the trends within CVT surgery shifted slightly, transplants were down (-17.8%), but Other CVT surgeries increased 4% from 2010 to 2011, trauma (8.6%) and valve surgery (4.1%) also increased.  The decliners were led by EP/Devices with Cath (-27.1%) and EP/Devices (-10.2%).

If you would like a cardiac services analysis for your market, give us a call. Phone: 615-500-3497, Fax: 615-208-9657, Email: tod@stratasan.com, www.stratasanwp.wpengine.com

Sources:  Center for Medicare & Medicaid Services, Medicare Provider Analysis and Review (MedPar) hospital discharge data, 2009-2011. State of California Office of Statewide Health Planning and Growth, 2009-2011 hospital inpatient discharge data.  State of Florida Agency for Health Care Administration 2009-2011 hospital inpatient discharge data.  Texas Department of State Health Services, Texas Health Care Information Collection 2010-2011 hospital inpatient discharge data.