Defining Your Service Area
Market Problem
A clearly defined service area is a critical first step for focused strategic planning. But for many healthcare planners, it’s difficult to do for a number of reasons.
These challenges must be overcome before an accurate service area can be applied and before targeted marketing or physician relations outreach can take place.
The top three challenges of defining a service area are:
- Defining a service area too big (or small)
- A lack of team alignment
- Defining a service area without data, and setting growth plans based on gut feelings
Stratasan's Solution
Our Data
Our clients never have to worry about “black-box” methods, undefined formulas, or confusing algorithms. Our streamlined method for transforming data into actionable intelligence enables clients to get out of the data and on to the important work of service area definition.
Our Technology
Our Service Area Creator tool allows for service areas to be created using data and volumes (or market share) associated with a local area. It also allows users to approach our platform with a service area in mind, and to assign primary and secondary service area designations to specific ZIP codes or counties.
Our People
Every Stratasan customer is assigned a Customer Success Manager (CSM). Considered a strategic partner, they are trained and motivated to help every customer get the most out of our products. Your CSM will consider all the factors at play in defining your service area and work alongside you to determine the best course of action. Additionally, Stratasan’s Strategic Advisory Services team is accessible for more in-depth analysis and service area project work.
Expected Benefits and Results
In the end, your organization will benefit from having a standard for where to focus and a constant that can be referenced as the market changes.
A well-defined service area can lead to a number of positive outcomes, including the following:
- Defining a service area too big (or small)
- A lack of team alignment
- Defining a service area without data, and setting growth plans based on gut feelings
