Healthcare Startup of the Year

Photo Credit: Sam Bradley, Low-light phone photographer extraordinaire

Stratasan was honored on September 27th with the NEXT Award for Healthcare Startup Company of the Year. We are extremely honored with this recognition, especially in a city where healthcare plays such a major role in the overall economy. A huge thanks to all of those behind the scenes from the Entrepreneur Center and Nashville Chamber of Commerce who put on a fantastic event (yes, I am now biased!).

As I sat there with the Stratasan team (and a few Emma folks, too), there was an overwhelming sense of family as we continue to push and pull every day together.

This thought line continued as we watched as our friends, vendors, customers, and neighbors (many falling into multiple buckets) nominated and selected as the recipients of award after award.

Right off the top of my head: Michael Brody-Waite and the InQuicker team, Kate O’Neal and metamarketer, Evan Owens and centresource, Evan Austill/David Frederickson and PatientCredit, Christopher Redhage/Michael Rosen and ProviderTrust, Jerry Baker and Conexess, Brian Prentice and Ingenuity Associates, and the list could go on and on.

So what’s the point?  Well, I have two.

First, I am very grateful and humbled by this honor in THIS city. Second, the bigger reward for me that night was to be there with the Stratasan team (and my wife!) alongside the other incredible people in Nashville celebrating entrepreneurship together.

Our company has come a long way since that fate-filled conversation with Tod Fetherling many moons ago. I’m more excited now than ever about the impact Stratasan can have on healthcare and how it serves the many communities throughout our country.

Here’s to what’s NEXT!

Stratasan’s SHSMD National Footprint

Every year, hundreds of healthcare companies travel to the Society for Healthcare Strategy & Market Development Conference (SHSMD) with their branded giveaways and brochures. They pass out pens, t-shirts, and stress-balls to expand their national footprint and increase name recognition. Although these freebies are useful around the office, they typically fail to highlight a company’s real offering.

Stratasan decided that its giveaway not only needed to make a national impact but also needed to showcase Stratasan’s tools and services. Stratasan delivered free on-demand market intelligence to the conference attendees who signed-up. Less than 15 minutes after entering their hospital name, they received a market intelligence package including a patient origin site map, a patient origin by ZIP code report, and market share analysis. 58 hospitals from 25 states took advantage of these free reports.

Stratasan’s SHSMD Footprint

SHSMD was abuzz with Stratasan’s products. At a conference where iPad giveaways and branded pens are customary, Stratasan put intelligence data into the hands of hospitals trying to deliver superior healthcare in their communities. Patient Origin and Market Share barely scratch the surface of Stratasan’s product suite.  Whether you need all payor reports, market intelligence, or diagnosis trends, Stratasan is the solution for your health data needs.

If you missed out this year, don’t fret. We are already working on next year’s offering!

O’Reilly Presents – Healthcare 101: Cradle to Grave (Feat. J. Tod Fetherling)

O’Reilly Community presents a webcast with Stratasan’s J. Tod Fetherling.

Healthcare 101: Cradle to Grave

When: Friday, October 12, 12 pm Central Time
Duration: 90 minutes
Cost: Free

J. Tod Fetherling presents this 90 minute white board session walking the user through every aspect of the healthcare system from wellness to death. The webcast presentation is packed full of statistics and data analysis. Where possible, the data will be presented in visual manner including many maps.

Webcast topics will include:

  • coding
  • payers
  • providers
  • physicians
  • referrals
  • HIM
  • HIEs
  • State Data
  • Medicare
  • Data Sources and more

Faulkner County Community Health Assessment

Stratasan recently completed a Community Health Needs Assessment with Conway Regional Health System in Conway, AR. Arkansas Online recently ran a story about the findings and reactions from executives with CRHS.

Lori Ross, chief development officer and corporate director of marketing/foundation for the Conway Regional Health System, stated, “This is the most in-depth [study] we’ve ever done.”

The recent community summit was led on the Stratasan side by Lee Ann Lambdin, VP Strategy, Dr. Stephanie C. Bailey, Chief Health Officer, and J. Tod Fetherling, Founder & Chairman.  The community summit is the fourth stage in a 5 Stage process to assist hospitals in understanding their community’s health status, what role they currently play, and future opportunities to serve the community better.

“There are a lot of great areas to go work on,” Fetherling said. “Some of these don’t cost a lot of money to make a big impact, and it’s really about getting the local community energized about the health topics,” and working together.

Conway Regional Health System plans to publish their report in the coming weeks.

Faulkner County shows health risks in new report (Arkansas Online full story)

Health Datapalooza – 3rd Place Finish

Stratasan was honored to be a part of this year’s Health Datapalooza in Washington DC with Todd Park and all of the great people in the healthcare data world.  One thing that everyone had to take away from their time spent there is that the movement is in full swing! Our ability as an community and industry to affect real progress in both health and healthcare is real! We met a lot of outstanding people performing work with lasting impact on our country’s healthcare system

Stratasan was invited to participate in the Apps Demo competition. Our founder and chairman, Tod Fetherling, weaved a story of how hospitals can know who their community is and how to best serve them in under 9 minutes using our cloud applications and our healthcare GIS capabilities.

The presentation was so well received by the panel members that we walked away with a 3rd place ribbon. An interesting note is we didn’t actually know there was a competition until the day before we were leaving for DC.

Once again we are honored to be playing a small part in this movement, and we look forward to progressing as a company and eagerly await the next innovations being made as we open up our access to health and healthcare data.

April-May State Data Releases

Welcome back to Stratasan for our April-May edition of The State Data Release map. Many states including Arizona and Nevada are now current through 2011 and on the leading edge of data release. May is also a month with several Federal Data releases from the Center for Medicare Services and the Center for Disease Control. This map has all the states that released data in April and have scheduled releases in May. 

In addition to these state releases, CMS is releasing MedPAR 2011 data and the Hospital Service Area File. The CDC is releasing The National Ambulatory Medical Care Survey data set as well. If you have any questions about the state data releases or federal data releases, please contact me at

Healthcare Data Availability: March & April

After 85 years of service, Marian Community Hospital in Carbondale, Pennsylvania, closed its doors on February 28th, 2012. The hospital employed 200 people in this small community of 14,000 located in Lackawanna County. This hospital did not close because there is a lack of healthcare need in Carbondale. The Health Resources and Services Administration currently classifies Lackawanna County as medically underserved and Stratasan predicts there will be 69,354 hospital visits in Carbondale this year. Marian Community Hospital is a part of a growing trend in America: hospital closures in spite of a growing need for healthcare.

Hospitals need access to healthcare data to understand their patient population and to provide the specific services needed in the unique communities they serve. However, the world of healthcare data is a complicated web on which few people are experts. In addition to countless federal datasets available through Medicare, the CDC, HCUP, and others, most states also operate their own health data collection and distribution system. Costs range from as little as a few hundred dollars per dataset to $60,000 per dataset per year. To help navigate the complicated world of healthcare data, Stratasan will post the expected data releases each month. This map shows the states with planned data releases for March and April.

The first step in making data-driven healthcare decisions is knowing what data resources are available. At Stratasan, our goal is to put the right information in the hands of hospitals and healthcare professionals to insure they can continue to deliver the services needed in their communities. To gain better perspective on America’s data landscape, check back with us at the start of every month to see what states are releasing data.

County Health Rankings 2012: Obesity in America

On April 3rd, The Robert Wood Johnson Foundation with The University of Wisconsin released the 3rd annual County Health Rankings. Healthcare professionals, academics, and curious citizens are sifting through more than 30 categories of data collected on nearly every county for 2012. At Stratasan, we decided to do our first analysis on obesity.  Coming with little surprise, the West has the fewest obese people while the South continues to have the highest levels of obesity in the country. However, this is only part of the story. Just like the new County Health Rankings feature, Roadmaps, the South is traveling in the right direction.

Mississippi, Alabama, Arkansas, and Louisiana have the highest concentration of obese counties. Greene County in central Alabama tops the American scale with 47.6% of its population considered obese. In total,  35.1% of all Alabamians weigh-in as obese. This is a stark contrast to Routt County, Colorado, which has the countries lowest obesity percentage at 13.7%.

Although the obesity numbers create a bleak picture, The South is moving in the right direction. Using three years of compiled county ranking data, we created the obesity trend from 2010 to 2012. 

In this map, blue indicates the county has an obesity growth rate lower than the national average of 2.35%. Red shows the county’s obesity growth rate is higher than the country’s average rate. While they have not been able to completely reverse the obesity trend, Alabama’s 1.76% rate increase over the past three years is well below the national average. Positive shades of blue dominate Alabama. Neighbors Georgia and Mississippi, both with high prevalence of obesity, have also begun to turn things around. Georgia’s 1.31% rate is 7th best in the country and Mississippi’s 1.95% rate is also better than the country’s average obesity growth rate. The South is headed in the right direction. The West has another story to tell. Colorado’s rate is 3.13% over the same period from 2010 t0 2012. Likewise, western states Arizona and New Mexico are seeing a faster rise in obesity than both Colorado and the United States. Arizona’s obesity growth rate is 3.19% and New Mexico’s is 3.98%. All three states are in the bottom 10 for obesity growth rate. While the South seems to be finally turning the tide towards their favor, the West is losing ground faster than ever.

Using the County Health Rankings, we can chart the progress made towards better health. Yes, the South has a long way to go to reverse the obesity trend. But, their efforts are beginning to turn the tides in their health story. Obesity is one of many categories narrating how their story of health progresses and where they are headed. Check out to see how your county matches up both against other counties in your state and against the country.