Contact: Jennifer Keller
For Immediate Release
Evidence-Based Marketing Becoming the New Normal for Healthcare Planners
New software, Launch Pathway, makes data-based intelligence easily accessible and user-friendly for marketers and strategic planners.
Nashville, TN, April 10, 2017: Technology company, Stratasan, creator of proprietary software tools and specialized services, has a new solution for hospitals and health systems interested in implementing evidenced-based marketing strategies and applying data-based intelligence to their growth plans. Launch Pathway is a strategic intelligence platform that transforms complex market data into straightforward insights, making it easier than ever to apply data-based research, market trends, statistics, and industry insights to marketing plans and growth strategies. Analysts will appreciate the speed in which they can interpret and deliver reports that clearly show where market volume is increasing or decreasing, who patients are choosing, and what service lines are being utilized. Executives will appreciate the ability to build and share strategic presentations based on current market data in minutes, not weeks.
While evidence-based medicine has become the dominant model for practicing medicine, Launch Pathway opens the door for evidence-based marketing and growth planning to become the norm for hospitals and health systems as well. The pressure for hospitals to compete and expand market share at an all-time high, making the need for a tool that can consolidate and visualize healthcare market data and speed up the process towards implementation growth initiatives more important than ever before.
“Once again, Stratasan is setting a new standard for how efficient and effective healthcare growth planning can be. Equipped with access to Launch Pathway, healthcare organizations will be able to put tedious data crunching behind them and focus on high-level strategic discussions around growth, like never before.” Dr. Michael Burcham, CEO, Narus Health
Launch Pathway removes the roadblocks of data crunching and creates opportunity for the valuable work of strategy and planning. Key features include high-quality data visualization, reliable market overviews, easily shareable reporting, and simple to understand analysis.
Equipped with the new Launch Pathway software, hospitals and health systems will be able to more efficiently comb through data and focus time and energy on more valuable strategy and planning decisions. Use of this tool to facilitate high-level strategic discussions will unite team members across every level of a health organization around the same information, allowing teams to make real-time decisions based on a universal understanding of the intelligence.
“Launch Pathway is helping healthcare organizations strive to deliver straightforward market data visualizations that will lead to organization-wide alignment around solutions.” Tony Camarata, Product Manager, Stratasan
For media requests and interviews with Stratasan’s CEO or Product Manager, contact Jennifer Keller, Marketing Director at firstname.lastname@example.org.
For a demonstration of the Launch Pathway tool, contact Sean Conway, Manager, Sales at email@example.com. Sean will give you the opportunity to experience the capabilities of Launch Pathway, affirming its ability to equip your team for more advanced, efficient, and strategic population health planning and execution.
Nashville-based Stratasan was founded to change the way hospitals and health systems use data to achieve strategic growth. Stratasan is a leading provider of advanced data analytics and market intelligence to healthcare strategic planning and marketing professionals delivered via cloud services. A high-growth healthcare technology company, Stratasan works with over 700 hospitals across 40 states to remove the roadblock of endless data analysis and progress to the important work of growth planning. For more information, visit stratasanwp.wpengine.com.