Webinar: Market Share

Hospital Strategic Planning: Market Share Speaker: Lee Ann Lambdin – VP of Strategic Planning, Stratasan Join Lee Ann Lambdin for a 30 minute educational webinar on how to compare market share by ZIP code and product line. Everyone knows the importance of market share. But the quality of the data and how  it is presented […]

Webinar: Comparative Hospitals

Hospital Strategic Planning: Comparative Hospitals Speaker: Lee Ann Lambdin, VP of Strategic Planning – Stratasan Description: After Defining Your Service Area, the next step in building your hospital strategic plan is to identify your comparative hospitals. Why “Comparative” and not “Competitive”? Many times we see clients shy away from including sister facilities in their “Competitive” analysis […]

Webinar: The Art & Science of Service Area Definitions

Hospital Strategic Planning: The Art & Science of Service Area Definitions Speaker: Lee Ann Lambdin, VP of Strategic Planning – Stratasan Description: The first step in any planning or marketing project for a hospital or other provider is to define a service area. Before demographics, market share, or competitor analysis can considered, an appropriate service area […]