Stratasan Analytics Planning Service
FOR IMMEDIATE RELEASE
Stratasan Introduces Concierge Analytics and Planning Service to Help Hospitals Maximize Growth
NASHVILLE, Tennessee (Oct. 12, 2015) – Stratasan, a leading provider of market intelligence to hospitals and healthcare systems nationwide, today announced the launch of Spark, a concierge analytics and planning service designed to support the strategic planning process.
The new service allows Stratasan’s highly specialized team of experts in data analytics, mapping and health data management to work alongside hospital planners to translate data into actionable growth initiatives, both on a project-by-project basis and as an ongoing partnership.
“As providers focus on doing more with less, hospitals of all sizes are consolidating their strategy and planning teams,” said Jason Moore, founder & COO of Stratasan. “Spark acts as an extension of these teams by providing not only the analysis of market and patient data, but also the insights on how to use the data to execute growth initiatives.”
Spark provides healthcare organizations with access to Stratasan’s full range of products and services, which are currently used by more than 600 hospitals, including the nation’s top healthcare systems. Spark’s service areas include:
Strategic Planning: Spark provides the data and tools necessary for hospital planners to measure their progress and more deeply understand their markets. With this intelligence, executives are able to confidently launch initiatives or change course as needed.
Marketing: Spark equips marketing professionals with reliable and in-depth intelligence about pertinent patient populations, allowing them to build effective campaigns with the highest probability of a favorable ROI.
Physician Relations: The Spark team arms hospitals with well-supported intelligence, including physician referral patterns and outmigration trends, to help recruit and retain the right physician relationships driving better patient volume.
Mergers & Acquisitions: Stratasan’s strategic planning professionals use site selection data to identify additional service needs within a market, such as free-standing emergency departments, urgent care, specialty physician services and full hospital placements.
Custom Reports: Spark can provide hospitals with a variety of custom reports ranging from updated market share, demographic and geographic data to custom maps and datasets filtered by age, service, payor or physician.
“Today’s hospitals need more than data; they need actionable information,” said Marshall Martin, Stratasan CEO. “By supplementing our health intelligence capabilities with the expertise of our staff, executives can spend less time on data accumulation and analysis, and more time on strategy and execution.”
Nashville-based Stratasan is a leading provider of advanced data analytics and market intelligence to healthcare strategic planning and marketing professionals delivered via cloud services. With access to over 1.5 billion healthcare-related records, the company helps more than 600 hospitals achieve efficiency and effectiveness in their strategic planning initiatives. For more information, visit stratasanwp.wpengine.com.
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SVP of Sales, Stratasan